ABSTRACT
The article explores trends in virtual exercise and the fitness industry after the coronavirus pandemic. Various virtual workout techniques include streaming or recording classes at home, use of virtual reality goggles or headsets and taking gym classes online. It discusses the advantages of virtual exercise including accessibility, fitness and life balance, getting started with a home equipment, establishing a routine and individualized experience from wearable technology.
ABSTRACT
The annual ACSM's Health & Fitness Journal® worldwide survey to determine industry trends by health and fitness professionals is now in its 17th consecutive year. The COVID-19 pandemic certainly made an impact on the 2021 survey and continued for 2022, but for 2023, some current trends are emerging whereas others are weakening because of the world's recovery from the isolation caused by COVID-19. The #1 trend for 2023, as it was for 2022, is wearable technology. Home exercise gyms was #2 for 2022 but has dropped to #13 for 2023. Fitness programs for older adults will make a comeback in 2023, breaking the top 10 at #4. Functional fitness training, a popular form of exercise for the older adult, is the #5 trend for 2023. Apply It!: From this article, the reader should understand the following concepts: • Explain the differences between a fitness fad and a fitness trend • Use the worldwide fitness trends in the commercial, corporate, clinical (including medical fitness), and community health and fitness industry to further promote physical activity • Study expert opinions about identified fitness trends for 2023
ABSTRACT
The article offers information on strategies for enhancing the professional development. Topics include e different key strategies for individuals to stay viable and prepared fitness industry continues to evolve post COVID-19 pandemic;certification of American College of Sports Medicine (ACSM);and how ACSM is helping fitness industry.
ABSTRACT
Purpose>This study aims to examine how and when trainers' muscle mass impacts service purchase of personal fitness training, drawing upon signaling theory. Specifically, the authors investigated (1) the mediating role of perceived competence in the relationship between trainers' muscle mass (highly vs moderately muscular) and customers' service registration intention and (2) the moderating role of customer expertise in this mediating mechanism.Design/methodology/approach>The authors conceptualized trainers' muscle mass, developed its experimental stimuli and validated them through the two pretests (total n = 387). Using the validated stimuli, the authors conducted the two experiments (total n = 802). In both experiments, the authors recruited participants via MTurk using the convenience sampling method and employed a single-factor between-subject design based on random assignment.Findings>Findings supported the authors’ proporsed model. Consumers perceived highly (vs moderately) muscular trainers as more competent, which in turn engendered greater service registration intention. This effect emerged for expert consumers but not for novice consumers.Originality/value>This study is one of the first attempts to empirically test the influence of trainers' muscle mass on consumer acquisition in the context of personal fitness training. It also expands the sport marketing literature to the consumer psychology and behavior fields addressing the characteristics of sport-service providers. The findings also provide fitness organizations with managerial insights into how to effectively leverage trainers' physical appearance as a marketing tool.